Two Degrees°Creative

In May of 2019 I was invited by Two Degrees founder Ryan McGill to participate in an open brief to redesign the iconic recycling symbol in an effort to build global awareness of climate change.

Creative Direction

The mark is simple and flexible. The highlighted upward arrow offers an aspiration contrast to the dire content.

Color

This palette capitalizes on the visual language inherent to environmentally focused design. 

Typography

The use of a modernized Caslon is an unexpected contrast to the bold, international-inspired mark, while the secondary sans-serif face offers a contemporary balance.

Two Degrees°Creative is an action-focused community of designers dedicated to climate change. You can read more about their mission here and see additional submissions here